Content marketing usage in Australia by tactic

The Content Marketing Institute (CMI) and the Association for Data Driven Marketing and Advertising (ADMA) have released an interesting report  'Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends.' 

The tactics graph provides a good snapshot on the range of tools available to marketers and where opportunities exist to extend your online marketing mix. 

Organisations have figured out the power of social to drive traffic on to native properties (company website) and are exploring more resource intensive activities such as video and podcasting. 

Facebook and LinkedIn are still the most popular social sites and, consistent with global mobile data, Australia continues its leadership in mobile apps and content. 

View the full report below: 

 

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Market Share Analysis: Mobile Phones, Worldwide, 4Q12 and 2012

Android was top with 144.7m smartphones sold, for a 69.7% market share. iOS ranks second with 43.5m iPhones and a 20.9% share. Gartner has BlackBerry in third place (7.3m sales / 3.5% share) and Windows Phone in fourth (6.2m / 3%) but with the former falling considerably year-on-year, and the latter growing.

“2013 will be the year of the rise of the third ecosystem as the battle between the new BlackBerry 10 and Windows Phone intensifies,” predicts Gartner.

 

Worldwide Smartphone Sales to End Users by Operating System in 4Q12 (000s of Units)

 

Operating System	4Q12  Units	4Q12 Market Share (%)	4Q11  Units	4Q11 Market Share (%)
Android	144,720.3	69.7	77,054.2	51.3
iOS	43,457.4	20.9	35,456.0	23.6
Research In Motion	7,333.0	3.5	13,184.5	8.8
Microsoft	6,185.5	3.0	2,759.0	1.8
Bada	2,684.0	1.3	3,111.3	2.1
Symbian	2,569.1	1.2	17,458.4	11.6
Others	713.1	0.3	1,166.5	0.8
Total	207,662.4	100.0	150,189.9	100.0

 

Source: Gartner (February 2013) 

 

 

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