Is 2013 the year that internet overtakes print in global ad spend?
The ZenithOptimedia forecast seems to think so.
We know the 'death of print' bells have been tolling for a few years now but changes in customer media mix and ad spend take a little longer to activate in reality so it's always useful to keep you eye on actual spend data.
If you look at the chart, you can see TV and internet mediums staying strong as they continue to develop new products in mobile, web video and social.
The internet, including mobile, is forecast to be the biggest contributor of new ad dollar growth at 59%, followed by TV (including online video and on-demand TV) adding around 40%.
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