Taking the social metaphor to enterprise: Notes from Oracle social keynote

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• More Saas applications than any other company top to bottom run your enterprise in the cloud (infrastructure, platform, application)
• Strength of Oracle existing customer base (400+) and sales, CRM support
• Opportunities for growth in Asia Pacific as market matures
• Choice of deployment between public and private cloud (cf salesforce can't be moved to private cloud behind firewall, can't purchase licence)
• "Important to give customers choice" Ellison
• Example of high security, high regulated company UBS bank Switzerland
  -initial deployment in public cloud
  -move off public cloud into private behind firewall, economics and regulatory requirement can change over time 
• Complete suites of applications for enterprise with data integration across applications built in Java using industry standard interfaces e.g. overstock.com (rightnow, fusion CRM, oracle sales and marketing cloud)
• "A lot of social enterprise data is systems data-not just posted data" Ellison
• Structured and unstructured data processing e.g. Twitter firehouse data. 
• 2012 Olympics Lexus endorsement demo
  -real time advanced queries in memory, not just batch
  -complex analysis required of true big data sets

View online http://www.youtube.com/user/Oracle/oracleopenworldlive 

 

 

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Salesforce: Facebook post blueprint

Many brands today are posting on Facebook as a means of connecting with their customers and prospects. However, very few have mastered the basics such as the ideal post length, use of imagery, use of color and linking. When used correctly, these small improvements will add up to increased engagement on your posts and extend the viral reach of your messages.

So, what makes a perfect Facebook post? Let this blueprint be your guide.

Via http://blogs.salesforce.com/strategy/2012/07/the-perfect-facebook-post.html

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