Thursday, September 1, 2011

Cue The GoodNight Kiwi Music


A few of you have been asking what I've been up to lately as the prolific blogging has stopped being prolific and has turned into a black void of darkness that makes your soul weep with lonely. 

That's not actually true. And when I say a few I meant one person. And that was my Mum. 

The FOR REAL version is that I have decided to put my big girl pants on and go back in-house to work as permanent employee. Permanent like Vivid but not so permanent like a tattoo because, as my good friend Jo explained to me, it's not like having a kid: you can undo it.

Some people have been surprised at my decision. Some people have been frightened by my decision. The thing is, I never went out to talk about and advise in Social Media. I've studied marketing and business. I first vanity web published for a wonderful little site called Home Biz Buzz in around 1999 and started blogging on Typepad not long after. I've always loved amateur publishing and I saw that most of the discussion about social media was being had by folks that either came from a tech background or worked in smalll business. Nobody was really talking about the environments that I worked in everyday- big business and government departments. 

I set up a little Blogger account and started writing into the abyss. Turns out a few ad agency guys around NZ saw my stuff and got me along to help them with some ideas. That's how that happened. 

Do I think there is a future in social media advisory? No. 

Do I think there is a future for dedicated social media agencies and services? No. 

Will there be a demand for people that can produce ideas, work strategy and generate content for paid/earned/owned media models? You betcha. Big demand. 

Did I take a permanent role for financial reasons? Short term: No. Maybe in the long term yes because I don't think social media advisory is sustainable. 

It's been fun but I'm changing course a little bit now and working on more of a fun thing just for me over at walls are pretty bare at the moment but I'm really looking forward to writing about stuff that has absolutely nothing to do with marketing, social media or business for a while (I'll be doing plenty of that during the day).

So on that note, I hang up my SMEG badge and hit PUBLISH. 

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