Wednesday, October 31, 2012

Australian social media use October 2012

1. Facebook – 11,500,000 Australian users/accounts (steady - Facebook).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,700,000 (down 100,000)
4. – 2,900,000 (steady)
5. Tumblr – 2,900,000 (steady)
6. LinkedIn – 2,400,000 (up 200,000)
7. Twitter – 2,114,000 Active Australian Users (steady, below formulae/ calculation).
8. Instagram – 1,510,000 Active Australian Users (steady) – using Facebook estimate, see calculation below.
9. TripAdvisor – 960,000 (steady)
10. Flickr – 800,000 (steady)
11. Pinterest – 650,000 (up 10,000)
12. MySpace – 390,000 (steady)
13. Google Plus – approx 377,500 (see calculation below).
14. Yelp – 200,000 (steady)
15. Reddit – 150,000 (steady)
16. StumbleUpon – 100,000 (steady)
17. Digg – 50,000 (down 15,000)
18. Foursquare – 53,000 (down 5,000)
19. Delicious – 30,000 (steady)

* All figures above are UAVs unless otherwise stated.

Facebook in Australia

According to the Australian Bureau of Statistics (ABS) the Australian population is 22,798,149.

Facebook has 11,500,000 Australian users.

This means approximately 50.4% of the total Australian population is signed up to Facebook. Consider that those under 13 years of age are technically not allowed to use the service.

This figure has been continuing to climb over 2012.

Instagram User number Calculation

For a long time the Australian Facebook population was about 1.51% of the total global Facebook user base. If we use this metric to work out how many Australian Instagram users there are:

1.51% of 100 million users globally = 1,510,000 Australian Instagram Users. There is no doubt this service is getting a lot of attention in Australia and we haven’t heard from Facebook any recently updates figures past 100 million global users.

Twitter User number Calculation

Twitter has reported that they have 140 Million Active users globally. If we use the same formulae as Facebook whereby 1.51% of the global population are Australian users – this equates to Twitter having 2,114,000 Active Australian Users.

Twitter hasn’t released any new stats for a couple months, and their ‘Twitter Australia’ Twitter Account has no interest in sharing any specific stats.

Google Plus user number Calculation

Google recently reported that they have 100 million monthly active users on Google Plus. This is actually down on previous figures reported of 150 million active users. Using the Facebook formulae of 1.51% of the total audience being Australian – this simple calculation means there are 1.51 million Australian’s as active users on Google Plus. From my experience and research this level of users is far too high and the true figure would be around 1/4 of this number – 377,500.

Average Time per Visit 

1. Facebook - 27 minutes 50 seconds
2. YouTube – 21 minutes 16 seconds
3. Reddit – 15 minutes 58 seconds
4. Twitter – 9 minutes 17 seconds
5. Tumblr – 8 minutes 17 seconds 
 Pinterest - 8 minutes 17 seconds

7. LinkedIn - 7 minutes 41 seconds
8. StumbleUpon - 5 minutes 46 seconds
9. Flickr – 5 minutes 10 seconds
10. Blogspot - 4 minutes 38 seconds
11. TripAdvisor - 4 minutes 18 seconds
12. – 3 minutes 50 seconds
13. Delicious – 3 minutes 15 seconds
14. Foursquare - 2 minutes 56 seconds
15. MySpace – 2 minutes 51 seconds
16. Yelp – 2 minutes 34 seconds
17. Instagram – 1 minute 57 seconds
18. Digg – 1 minute 47 seconds
19. Google Plus – no data.

Key Points to Note:

  • Facebook, Twitter and LinkedIn maintain their user base in Australia
  • Pinterest growth has almost halted
  • Instagram is still growing strong and as soon as we can bring you updated figures, we will.
  • We have adjusted our data for and Tumblr. There was a large discrepancy between Adplanner and Quantcast. It looks like Quantcast data is actually more accurate.
  • Blogging and blog consumption in Australia is high and both these sites now compete closer with
  • A large amount of users are leaving after their sale and redesign by the new owners.

Stats via





Posted via email from cjlambert's posterous

Tuesday, October 30, 2012

Asia Pacific will generate the most cloud traffic by 2016

Cisco has released its Cisco® Global Cloud Index is an ongoing effort to forecast the growth of global data centre and cloud-based IP traffic.

Of interest in this region, the study predicts that by 2016, Asia Pacific will generate the most cloud traffic (1.5 zettabytes annually); followed by North America (1.1 zettabytes annually); and Western Europe (1 zettabyte annually).

Cloud traffic, which will increase six-fold over the forecast period and represent nearly two-thirds of all data centre traffic by 2016. 

By 2016, nearly two-thirds of all workloads will be processed in the cloud. 

Additional trends influencing the growth of cloud computing include the widespread adoption of multiple devices combined with increasing user expectations to access applications and content anytime, from anywhere, over any network.  

This study also considers the importance of broadband ubiquity and its relationship to cloud readiness. A full copy of the report is available below. 

Cloud_Index_White_Paper.pdf Download this file

Posted via email from cjlambert's posterous

Sunday, October 28, 2012

Lowy Lecture Series: Update on global climate change action


I was fortunate enough to attend Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC) Christiana Figueres review how a low-carbon future is a trend which recognises that everyone, every nation and every sector of society holds part of the solution to solving a global problem.

Thank you to the Lowy Institute for hosting a successful event.  Further analysis is available on their site and a video stream of the full speech is online

Posted via email from cjlambert's posterous

Saturday, October 13, 2012

Cloud publishing with Mailchimp and Photoshop CS6

I'm having a play around with the new Adobe Creative Cloud* suite of products. Like most people of the HTML generation, I've had to learn eCommerce programming, a bit of image management, database design, video editing and podcast recording to be able to create the communications I want. 

I can safely say that none of my masterpieces would win any design awards but I can generally make things work and get them live, and in front of customers pretty quick. Speed to market and agility is everything in the social enterprise so any tools that enable fluid communications are worth road-testing. 

Starting down the thin end of the wedge, I'm going to start on a simple marketing task-an email newsletter. 

Keep in mind that that a reasonably junior marketer will be completing this newsletter. Their design skills are pretty basic (like mine) so we're creating a communication process that can be easily taught and completed to meet a weekly news deadline. 

Sounds easy, however, most marketers usually only have access to text tools such as MS Word. The task seems too small to brief an agency and you don't want to waste high-end designer resources on basic tasks like image resizing. Besides, it's weekly and we simply don't have time. 

So I'm going to use Mailchimp and Photoshop CS6 for my Bamboo Inc company email newsletter 'Panda Weekly'. 

I've selected a Mailchimp template so the heavy design lifting has been taken care of. However, people have emailed me the panda photos in all sorts of formats and sizes so I'm going to have to do some basic editing. 


I've got one hero image (the engagement) I want at 260 px wide and any height.  I have three supporting images underneath I want set to 160 px wide and any height to drop into my template. 


Adobe Mini Bridge is a handy new feature that lets me quickly open all the photos I've been sent so I can resize and crop them for the template.  The batch rename feature is useful although the one thing I've looked for over many years is still missing in both Bridge and Photoshop: batch resize. Recording an action for web-ready image galleries seems way too hard so if there's a better way of doing it please let me know.  Mailchimp resize tags can blow out in MS Outlook so it's safer to do a proper resize of the image dimensions, plus we need to keep the file sizes down for mobile. 


The path bars and navigation have always been very clear in both Mailchimp and Photoshop so curating the content and managing version control is simple.  I can generate a test email and a pop-up browser view in Mailchimp if anyone needs to sign off on it and to see how it all displays. 

I don't want my marketing people playing around too long in Photoshop with the images on this task so, in about 20 minutes, I have a simple, clean designed email ready to go out to my customers. 

Mailchimp also has some nice little social sharing options so you can let people see your update on other channels. 


You can view the newsletter in browser here


We need to start rethinking who does what in an organisation with the new technologies available and the realtime demands of customers. Tools and systems that allow content creation across the organisation will make enterprise more responsive and communications more human, and panda-friendly. 

*No I'm not being paid by Adobe or Mailchimp. Yes, Adobe gave me some free stuff to play with. Names of pandas may have been changed for illustrative purposes. No pandas were harmed in the making of this blog. 




Posted via email from cjlambert's posterous

Thursday, October 4, 2012

Having a play with the Google politics livestream embed

<iframe width="640" height="480" src="" frameborder="0" allowfullscreen></iframe>



Posted via email from cjlambert's posterous

Wednesday, October 3, 2012

Taking the social metaphor to enterprise: Notes from Oracle social keynote


  • More Saas applications than any other company top to bottom run your enterprise in the cloud (infrastructure, platform, application)
  • Strength of Oracle existing customer base (400+) and sales, CRM support
  • Opportunities for growth in Asia Pacific as market matures
  • Choice of deployment between public and private cloud (cf salesforce can't be moved to private cloud behind firewall, can't purchase licence)
  • "Important to give customers choice" Ellison
  • Example of high security, high regulated company UBS bank Switzerland
    -initial deployment in public cloud
    -move off public cloud into private behind firewall, economics and regulatory requirement can change over time 
  • Complete suites of applications for enterprise with data integration across applications built in Java using industry standard interfaces e.g. (rightnow, fusion CRM, oracle sales and marketing cloud)
  • "A lot of social enterprise data is systems data-not just posted data" Ellison
  • Structured and unstructured data processing e.g. Twitter firehouse data. 
  • 2012 Olympics Lexus endorsement demo
    -real time advanced queries in memory, not just batch
    -complex analysis required of true big data sets

View online 



Posted via email from cjlambert's posterous

Monday, October 1, 2012

Four major announcements from Oracle today

1. Three tiers of client offer

-Software as a service (SaaS)

-Platform as a service (PaaS)

-Infrastructure as a service (IaaS)

2. Oracle private cloud

3. Oracle announces first multi-tenant database in world

4. Exadata X3 performing up to 20x faster in writing in flash


Livestream of Larry Ellison keynote

Oracle Open World blog

Posted via email from cjlambert's posterous