Deloitte - Technology, Media & Telecommunications Predictions 2012
Full report and versions also here:
http://www.deloitte.com/view/en_GX/global/industries/technology-media-telecom...
The paradox of insular language
7 months ago
Monday, January 23, 2012
Deloitte - Technology, Media & Telecommunications Predictions 2012
Deloitte - Technology, Media & Telecommunications Predictions 2012
This marks the eleventh anniversary of Deloitte’s Predictions. What started in 2001 with ten predictions about mobile telephony has evolved and grown into one of Deloitte’s Technology, Media & Telecommunications group’s most anticipated research publications, covering all three converging industries.
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Every word on your website is marketing. Every time someone uses your product, it’s marketing. According to authors Jason Fried and Daven Hansson, founders of software firm 37signals.com, Marketing isn’t a department. Accounting is a department.
Thisbook is a speed-read of reality, like “Bernbach on Advertising.” It is an energetic exhortation to develop fast, lean programs and products and to resist the temptation to complexify. If your biggest client wants more bells and whistles in the software, let your customer outgrow your product. Don’t make it more complicated to appease one customer because that customer will eventually move on and you will be left with a bloated product that lost its original charm. Small is good. Fast is good. Big companies wish they were nimble. Stay nimble.
They believe in creative solutions rather than using a bigger hammer. They don’t think the customer is always right. They quote Henry Ford, “If I had listened to my customers, I would have built a faster horse.” As for creativity, ideas are a dime a dozen, execution is everything. But inspiration, that moment when you can see the path clearly, is perishable. When you are on a roll, don’t stop. Just make sure you are working on something that is important.
You can download a PDF excerpt of the book at http://37signals.com/rework/ Recommended.
Sunday, January 22, 2012
The Kult Of Karl Drinks Its Own Purple Cordial
I really like how they kicked off the Karl /Net-a-Porter launch at Le Web with this amazing video of Karl Lagerfeld sketching on the iPad and showing off his four iPhones. Pure genius and dripping with effortless cool. (It's kind of long but well worth a watch. The man is amazing and takes apple fan-dom to a whole new level.)
www.youtube.com/watch?v=d2JI_FUrf6M
Now it looks as though the cheesy digital agency has kicked in and are telling everyone that there is a 'social media frenzy as confidential preview leaked" on the Net-A-Porter website.
Just to be clear Kult Of Karl.
1. It hasn't been leaked. You put it on your website.
2. It's not confidential. You have release dates on the site.
3. There is no 'social media frenzy'.
Stay classy Net-a-Porter.
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