Tuesday, October 25, 2011

Social Media Is Nearly Dead And I've Got My Mojo Back

I’m back.  Didn’t last long did it?

There are a couple of reasons.
First of all, when I wrote my previous post I guess I was pretty fatigued by the whole thing.  I had spent so much time with companies and individuals writing up strategy documents, training, planning and they just weren’t getting it.  The decision to go back in-house after eight or so years as an independent was a biggie. I knew it would inevitably mean I had to colour inside the lines and be more careful about what I said.

I guess I thought it would just be easier to shut the whole thing down. One less thing to worry about.

I was wrong.

Having a voice and giving others a voice is fundamental to who I am as a person.

It is fundamental to my faith. It is fundamental to my political ideas. It is the most powerful agent for social change as we’ve seen recently in the Middle East with dictators falling and the peasants taking back the keys to the palace via mobile phone.
People around the world and around the corner here in Auckland are occupying what is rightfully theirs. People are being encouraged to speak up and demand accountability and respect for all human beings. Suckers like me that were taught macroeconomics at university by right-wing professors bought the lie that it would all just ‘trickle down’.

I read this article about two weeks ago and magically, I got my mojo back.

I realised that I am very lucky to be alive at this point in history and that the changes going on around me personally, globally and spiritually are not to be feared. I realised I need to lift my eyes away from guru spats and rubbish like ‘gamification’ and think about what my Big Boss is doing up in the iCloud.  He’s giving people a voice.

Change is in the wind. Social media as a concept is dying. People whose thinking I admire such as Kiwi Andy Lark (Dell and now Commonwealth Bank of Australia) are all heading back to safe harbour to regroup and prepare for battle.  Brian Solis has announced the end of social media 1.0 in his latest book. It’s going to be a wild ride and I have no idea what is going to happen next.

So I’m going to draw a little line --------------------and everything before it was me and everything after it is still me just with a bit of “views expressed are my own and not those of my employer” etc etc. You know the drill.

God wants all of us to have a voice. Me included.

Posted via email from cjlambert's posterous