Cue The GoodNight Kiwi Music

A few of you have been asking what I've been up to lately as the prolific blogging has stopped being prolific and has turned into a black void of darkness that makes your soul weep with lonely. 

That's not actually true. And when I say a few I meant one person. And that was my Mum. 

The FOR REAL version is that I have decided to put my big girl pants on and go back in-house to work as permanent employee. Permanent like Vivid but not so permanent like a tattoo because, as my good friend Jo explained to me, it's not like having a kid: you can undo it.

Some people have been surprised at my decision. Some people have been frightened by my decision. The thing is, I never went out to talk about and advise in Social Media. I've studied marketing and business. I first vanity web published for a wonderful little site called Home Biz Buzz in around 1999 and started blogging on Typepad not long after. I've always loved amateur publishing and I saw that most of the discussion about social media was being had by folks that either came from a tech background or worked in smalll business. Nobody was really talking about the environments that I worked in everyday- big business and government departments. 

I set up a little Blogger account and started writing into the abyss. Turns out a few ad agency guys around NZ saw my stuff and got me along to help them with some ideas. That's how that happened. 

Do I think there is a future in social media advisory? No. 

Do I think there is a future for dedicated social media agencies and services? No. 

Will there be a demand for people that can produce ideas, work strategy and generate content for paid/earned/owned media models? You betcha. Big demand. 

Did I take a permanent role for financial reasons? Short term: No. Maybe in the long term yes because I don't think social media advisory is sustainable. 

It's been fun but I'm changing course a little bit now and working on more of a fun thing just for me over at http://mylifewithme.co.nzThe walls are pretty bare at the moment but I'm really looking forward to writing about stuff that has absolutely nothing to do with marketing, social media or business for a while (I'll be doing plenty of that during the day).

So on that note, I hang up my SMEG badge and hit PUBLISH. 

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How Much Do Artists Get Per iTunes Download And A Pirate LolCat

So while you're all getting exciting about streaming music services, think of the poor-arsed artists. 

Artist payouts per stream:

Spotify=0.2865 cents

Pandora=0.0102

iTunes/$.99 download payout = 70 cents

By Glenn Peoples (@billboardglenn), Nashville

http://www.billboard.biz/bbbiz/industry/digital-and-mobile/business-matters-did-you-know-48-streams-1005282722.story

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Don't Try

"What do you do? How do you write, create?"

You don't, I told them. You don't try. That's very important: not to
try, either for Cadillacs, creation or immortality. You wait, and if
nothing happens, you wait some more. It's like a bug high on the wall.
You wait for it to come to you. When it gets close enough you reach
out, slap out and kill it. Or if you like its looks you make a pet out
of it." Charles Bukowski, American poet and novelist.

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OMG:Justin Bieber Won't Fix Your Zits

When I was a teenager I had horrifically bad skin.

The nasty bright red scarring variety that is impossible to cover over
and makes you feel like one of the lepers that star in the Bible.

Well meaning folk told me I was eating the wrong things, using the
wrong skin products and just generally- doing it all wrong. What an
awesome boost to the ego when you are already feeling crap about your
self-image as a teenager with braces on your teeth and a lumpy body
that you’re growing into.

I bought every zit remedy from every snake oil marketer. Janola-based
junk that torched my skin and made it flake and feel like sandpaper
with a light salad dressing of oil.

When I was 17 I finally went to a doctor and was told that I had
‘small pores’ and that my skin could be easily cleared up in four to
six weeks with the right medication. He was just a GP, not a
dermatologist and I didn’t have to take steroids or any of that
hardcore stuff like Roaccutane.

It worked.

The reason I’m thinking about this is because I saw a teenage girl on
the train today with the same nasty skin that I had at her age. I
could see the yucky dry patches and crusty cover-up makeup splotches
that I used to also battle with. I wanted to go up to this stranger
and tell her that it wasn’t her fault. That her skin was just made
that way and that she would be grateful when she was older because us
‘small pore’ freaks age really well (according to my nice doctor man).

I didn’t have the guts to do it but it did get me thinking how we can
go through life beating ourselves up about things that are outside of
our control and not your fault. I was born with the skin I was born
with (no this isn’t a Lady Gaga song about sexuality -little
monsters). Sometimes, you’re just not getting very good advice and
well meaning people in your life can actually send you down the river.
Sometimes you need to step back and really qualify the advice you’re
getting and ensure that shoot–from-the-hip stuff isn’t making you
miserable.

PS: If you’re the girl on the train. Go to your GP and stop buying
crap from the supermarket or those Justin Bieber Proactiv ads. He has
naturally great skin.

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There's A Customer And She Wants Some Service

Yesterday, I had a really good service experience.

Shocking I know as blogs are usually vehicles for passive aggressive
rants about emo staff and business processes that have been designed
by a mentally challenged ostrich.

So what made it so good?

1. Listening: The consultant sat down with me and asked me open-ended
questions about my own lifestyle, needs and expectations. She then
relayed back to me what she had understood so I had the confidence
that I’d been heard.
2. Preference: At all stages, I was asked what my personal preferences
were and I felt in control of the situation. Preferred contact method,
preferred drink, and preferred time of the day for an appointment.
The experience was being customised to my needs.
3. Expectations: My expectations were managed all through the
experience. I was given three pricing options and asked about my
budget. I was told how long it would take and what results I could
expect. I was then given time to make a selection and assured that
there was no pressure for me to take the most expensive option.
4. Good business processes: Before the appointment, I was sent a text
confirming my scheduled time and the location and contact phone number
if I needed directions or help. I was greeted on arrival by first name
and sent a thank you email with a request for rebooking or feedback
when I got home.
5. The people were 'people people': Most importantly, the staff were
all friendly, could make polite conversation and were attentive to
basic things such as making sure I was comfortable, had a drink and
that I had found the place OK.

Simple things, executed well, and I walked out the door with a
reasonable dent in my bank account and yet still, a plan to return.
The owner told me they had a 90% customer retention rate so the payoff
speaks for itself.

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The Top 100 Social Media Brands By Industry

from Sumit

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Untitled

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