Tuesday, September 14, 2010

PODCAST: Marketing & Channel Strategy For NZ FMCG

Download now or listen on posterous
14_09_10 11_56 AM.m4a (3940 KB)

Get your channel strategy sorted before you spend any money on identity and promotional marketing strategy.

Talk to people and be prepared to hear how hard it is to go from a small business into big retail and grocery.

Fancy marketing can't make up for a broken channel strategy. You need to be making sales to keep the business spinning. 

Posted via email from cjlambert's posterous

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