The Content Marketing Institute (CMI) and the Association for Data Driven Marketing and Advertising (ADMA) have released an interesting report 'Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends.'
The tactics graph provides a good snapshot on the range of tools available to marketers and where opportunities exist to extend your online marketing mix.
Organisations have figured out the power of social to drive traffic on to native properties (company website) and are exploring more resource intensive activities such as video and podcasting.
Facebook and LinkedIn are still the most popular social sites and, consistent with global mobile data, Australia continues its leadership in mobile apps and content.
View the full report below:
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