The paradox of insular language
2 years ago
Friday, September 17, 2010
Thursday, September 16, 2010
Recruiting Your Social Media Team
http://www.youtube.com/watch?v=cLa_kJInuZo
Chats with Bede Ashby Momentum Consulting
The myth of the 'digital native'
The need for accountability to reduce brand risk
Skills and experience required
Tuesday, September 14, 2010
PODCAST: Marketing & Channel Strategy For NZ FMCG
Get your channel strategy sorted before you spend any money on identity and promotional marketing strategy.
Talk to people and be prepared to hear how hard it is to go from a small business into big retail and grocery.
Fancy marketing can't make up for a broken channel strategy. You need to be making sales to keep the business spinning.
Monday, September 6, 2010
Christchurch Quake: Closed Due To Damage Restaurant #WIN
Reads:
CLOSED DUE TO EXTENSIVE EARTHQUAKE DAMAGE
ALVARADOS IS UNDER NEW MANAGEMENT (and has been totally remodelled).
Was a must for authentic traditional style Mexican Cuisine.
New menu out now! (if you find it blowing around on the street, could you return it please?)
Was fully licensed and BYO (wine only).
Was open Tuesday - Saturday from 5.30pm
Alfresco dining apparently isn't an option. Something to do with the lack of access, water, power and hygiene.
Tuesday, August 24, 2010
Why The Wisdom of Crowds Is Not Always Wise
It may shock you to hear this but sometimes I make comments on things I know bugger all about.
Sometimes I make comments in the media on things I know bugger all about but I say it with authority and concerned eyebrows so that's the main thing.
Today, I met a dude that worked on a thing that I commented on and told him what I said.
He said, “well actually that's not right but it was too hard to explain to the public so we just let people think that. You actually came to the right conclusion off the information you had.”
An interesting idea.
So he set out to explain the real reason that the thing that I commented on happened. With many diagrams and hand gestures and some very good explaining, I still didn't really get it and there was commercially sensitive stuff and personalities at play to ensure it was really messy.
There were legal issues and regulations and stakeholder management conflicts and inherited issues from legacy systems and the moon being out of alignment.
I kind of saw his point. Media people want all the information in thirty seconds and companies run the risk of having issues oversimplified and misrepresented if they don't provide a soundbite response. So the company saw a popular theme coming through in blogs and forums and let the idea stick rather then correcting it. Politicians do it all the time e.g. War on Terror but is it evil spin doctoring or is it sensible communications management? The company wasn't trying to misrepresent anything they just had a gut feeling that the whole thing was too complicated without all the pieces of the puzzle and the pieces were in themselves, complicated. He was quite open and happy to sit down and explain everything to me properly when he had more time and could paint the full picture.
So maybe the wisdom of crowds isn't so wise after all?
Friday, August 20, 2010
Tuesday, August 17, 2010
Why Most Clout Measures Are Bullshit
I have no time for your metrics based on follower numbers and facebook friends.
Here's why.
If you were given the keys to a new Toyota Corolla to test drive and blog a review then you would have some authority. People with large follower numbers can retweet but it doesn't mean anything if the community has no engagement and clout.
What if Jeremy Clarkson turned up and commented on your post?
He could have no followers on Twitter and no friends on Facebook.
He is probably the most influential person in car marketing.
Your metrics won't see this.
You need to understand the complete media landscape and not rely on a computer. It can give you some pointers but can never show you true influence.
You must understand the full media mix.
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