The paradox of insular language
2 years ago
Friday, January 28, 2011
Monday, January 24, 2011
User Generated Content: The Unicorn Poop of Social Media
Nothing you could ever possibly create inside your company is as important as something your users create. Everrrrr.
User generated content is the holy grail of social conversations and I’m always shocked to see page admins dismissing photos, videos, comments and interactions that their users take the time to capture and upload.
It’s as rare as unicorn poop so embrace it and thank the social media powers for gifting you with such as amazing blessing from above.
Interactions on your pages should have you climbing out over the firewall and pashing your users- with your tongue.
Most recently I heard the story of customer Jane Username who experienced a product for the first time (no it’s not me). Ms Username had a positive service experience, took a photo, edited it in Photoshop, uploaded it to Flickr and shared it with the company on Facebook and Twitter.
Page admin (let’s call him Senor Droppedonhead) responded by saying ‘that’s nice but ours are better’ and sending Ms Username a link to commercially shot catalogue imagery on his employer’s website. What a dumbass.
Ms Username got sniffy, pulled down her images and vented at people like me about how stupid Senor Droppedonhead and his stupid company was. I think we can call that a fail and a massive ‘missing of the point’.
Thank your users, encourage them and the unicorns will flourish and spread their germinating dung of awesome on your company lawn.
Wednesday, January 19, 2011
We Love You Steve Jobs
Prayers and wishes are with you and your family Steve. You are our tech leader and you have touched everyday people in an amazing way. We want to see so many more years out of you and your genius. Written on iPhone We got you Steve CJ
Monday, December 13, 2010
Oprah Drives By In Melbourne
A friend of a friend just sent this to me: Oprah drives by her in Melbourne - you can’t hear it in the video, but apparently she yelled “I’m in MELBOOOOUUURRNNEEE” as she sped off. MWHAHAHA AMAZINGGGG.
Thanks Marshall Lorenzo ;)
Sunday, December 5, 2010
I Hate iTunes10
It's not that hard to file mp3's but due to your crap; you insist on making it hard,
Unknown album, unknown artist is of no use to me senor dick head Steve skivvy Jobs.
Just do a simple database tree you stupid nerds.
Stabby McStabby
Grrrrrrrrrrrrr
Monday, November 29, 2010
Good, Bad Or Otherwise: Sentiment and Communication Goals
As more companies in New Zealand start to run social media listening tools, it’s important that you keep sight of the communication objectives and don’t drown in the tech.
Sentiment analysis is one area where I’ve seen web analysts cranking out large complicated reports that are really of limited use to the communication teams.
For example, I worked on a project recently where the listening reports all showed ‘heavy negative sentiment’ even though the media management team had done an excellent job.
The goal of the communication was to let customers know about planned business disruption so many of the traditional and new media comments showed people being frustrated about getting the news that they would have to ‘expect delays’.
But they got the ‘expect delays’ news so the messages were communicated accurately and received. Job done.
Social media listening software can’t interpret this kind of scenario so you need human media analysts that can link back to company objectives. Let’s not forget that clippings and media activity reporting has been around for a very long time and you have people in your organisation that can offer more useful insight than a software package.
Thursday, November 25, 2010
Overwhelmed by your kind messages. Thank you. RIP Pike River Miners
Please support the Pike River Facebook group
http://www.facebook.com/PikeRiver/posts/168351463199005 #pikeriver
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