Asia Pacific will generate the most cloud traffic by 2016

Cisco has released its Cisco® Global Cloud Index is an ongoing effort to forecast the growth of global data centre and cloud-based IP traffic.

Of interest in this region, the study predicts that by 2016, Asia Pacific will generate the most cloud traffic (1.5 zettabytes annually); followed by North America (1.1 zettabytes annually); and Western Europe (1 zettabyte annually).

Cloud traffic, which will increase six-fold over the forecast period and represent nearly two-thirds of all data centre traffic by 2016. 

By 2016, nearly two-thirds of all workloads will be processed in the cloud. 

Additional trends influencing the growth of cloud computing include the widespread adoption of multiple devices combined with increasing user expectations to access applications and content anytime, from anywhere, over any network.  

This study also considers the importance of broadband ubiquity and its relationship to cloud readiness. A full copy of the report is available below. 

Cloud_Index_White_Paper.pdf Download this file

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Taking the social metaphor to enterprise: Notes from Oracle social keynote

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• More Saas applications than any other company top to bottom run your enterprise in the cloud (infrastructure, platform, application)
• Strength of Oracle existing customer base (400+) and sales, CRM support
• Opportunities for growth in Asia Pacific as market matures
• Choice of deployment between public and private cloud (cf salesforce can't be moved to private cloud behind firewall, can't purchase licence)
• "Important to give customers choice" Ellison
• Example of high security, high regulated company UBS bank Switzerland
  -initial deployment in public cloud
  -move off public cloud into private behind firewall, economics and regulatory requirement can change over time 
• Complete suites of applications for enterprise with data integration across applications built in Java using industry standard interfaces e.g. overstock.com (rightnow, fusion CRM, oracle sales and marketing cloud)
• "A lot of social enterprise data is systems data-not just posted data" Ellison
• Structured and unstructured data processing e.g. Twitter firehouse data. 
• 2012 Olympics Lexus endorsement demo
  -real time advanced queries in memory, not just batch
  -complex analysis required of true big data sets

View online http://www.youtube.com/user/Oracle/oracleopenworldlive 

 

 

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Using big data to engage customers as individuals

Customer insight has always been valuable but now, social technologies make it possible for companies to engage in realtime with individual customers. 

Traditional market data shows how a customer interacts with your organisation-loyalty card data, POS scan data, demographic info. 

Social technologies now make it possible to add how customers engage with the rest of the world through Facebook likes, blog comments and Youtube 'most played' lists. 

As companies in a customer's ecosystem improve their social muscle, their expectation of how customer service should work will increase. To say 'we're not Zappos' or 'we're not equipped for 24/7 social support" is not going to matter to a customer. 

The IBM 2011 Global Chief Marketing Officer Study, shows that organizations are still focused primarily on understanding markets, not individual customers.

More than 80 percent of CMOs rely on market research and competitive benchmarking to make strategic decisions. While these traditional sources of information are still valuable, they offer little insight into individual customers. In contrast, blogs, consumer reviews and other unstructured online sources can reveal customer sentiment at a personal level, in context. However, relatively few CMOs are exploiting these new sources: only 26 percent track blogs, only 42 percent track third-party reviews and only 48 percent track consumer reviews. 

The gap between technology and adoption will always exist. However, continuing to treat 'social' as a subset of marketing and not understanding the magnitude of the changes required will cause many strong companies to run aground as agile competitors emerge and set new standards of customer servicing and product development. 

 

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Resourcing for big data marketing

The Guardian is doing a lot of work on 'data journalism' to drive traffic and clicks to site. 

Most companies have a lot of raw data and some have software that can group and benchmark (Media Monitors, Google analytics, Radian6), but raw data sets aren't very helpful. 

Have a look at some of the work that they've done for the Olympics and think about the resourcing requirement you need to publish this kind of content. 

From a functional perspective, you'll need a data analyst, a journalist or editor and a graphic designer. 

You'll need a data analyst to receive the brief from the journalist about the story they're trying to tell e.g. "I want to see the top 12 things the data is showing us from the Olympics."

The analyst can then pull the data and decide with the journalist the best way of presenting the information e.g. infographic. 

The analyst and journalist can then brief a graphic designer to produce the infographic or charts in time for the deadline-you need to make sure the information is timely for the news event. 

Once the final visual is agreed, then the journalist can write the story around the data and publish to site. Online and social teams can push out the story and drive conversations and traffic across company channels such as Twitter, Facebook and Google +. 

What does your company do with its data and how do you tell the stories around it to add value to customers? 

 

 

 

 

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Salesforce: Facebook post blueprint

Many brands today are posting on Facebook as a means of connecting with their customers and prospects. However, very few have mastered the basics such as the ideal post length, use of imagery, use of color and linking. When used correctly, these small improvements will add up to increased engagement on your posts and extend the viral reach of your messages.

So, what makes a perfect Facebook post? Let this blueprint be your guide.

Via http://blogs.salesforce.com/strategy/2012/07/the-perfect-facebook-post.html

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