The paradox of insular language
2 years ago
Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts
Monday, February 18, 2013
Tuesday, December 4, 2012
Twitter Australia Breakfast
A few pics from #twitterbrekky this morning.
Mike Brown from Twitter International Growth said that "Australia is a priority market for Twitter".
The event focused on sports and featured Wendell Sailor and Omid Ashtari from Twitter sports and entertainment.
I'll write up some more of my thoughts later when I'm not on an iphone but here are some photos from the Sydney Cricket Ground event this morning.
Wednesday, November 28, 2012
Can Twitter help my Google search rankings?
The simple answer is 'yes'.
A help forum comment from Google representative John Mueller explains:
Rest assured, Googlebot doesn't just count words on a page or in an article, even short articles can be very useful & compelling to users.
For example, we also crawl and index tweets, which are at most 140 characters long. That said, if you have users who love your site and engage with it regularly, allowing them to share comments on your articles is also a great way to bring additional information onto the page. Sometimes a short article can trigger a longer discussion -- and sometimes users are looking for discussions like that in search.
That said, one recommendation that I'd like to add is to make sure that your content is really unique (not just rewritten, autogenerated, etc) and of high-quality. to bring additional information onto the page. Sometimes a short article can trigger a longer discussion -- and sometimes users are looking for discussions like that in search.
Also, John Mueller has an awesome avi on Google+ and you should go and look at it :)
Wednesday, October 3, 2012
Taking the social metaphor to enterprise: Notes from Oracle social keynote
[[posterous-content:pid___0]]
- More Saas applications than any other company top to bottom run your enterprise in the cloud (infrastructure, platform, application)
- Strength of Oracle existing customer base (400+) and sales, CRM support
- Opportunities for growth in Asia Pacific as market matures
- Choice of deployment between public and private cloud (cf salesforce can't be moved to private cloud behind firewall, can't purchase licence)
- "Important to give customers choice" Ellison
- Example of high security, high regulated company UBS bank Switzerland
-initial deployment in public cloud
-move off public cloud into private behind firewall, economics and regulatory requirement can change over time - Complete suites of applications for enterprise with data integration across applications built in Java using industry standard interfaces e.g. overstock.com (rightnow, fusion CRM, oracle sales and marketing cloud)
- "A lot of social enterprise data is systems data-not just posted data" Ellison
- Structured and unstructured data processing e.g. Twitter firehouse data.
- 2012 Olympics Lexus endorsement demo
-real time advanced queries in memory, not just batch
-complex analysis required of true big data sets
View online http://www.youtube.com/user/Oracle/oracleopenworldlive
Tuesday, July 31, 2012
Global Entertainment & Media Outlook 2012-2016
The global advertising market is expected to grow from $434 billion in 2010 to $588 billion in 2015, increasing on average by 6.2 percent per annum (2011-2015).
The correction is welcome after the hard trading of 2008-09.
The PWC segment categories are a little confusing with digital and social grouped into the generic category of 'internet' which doesn't provide a lot of insight; focusing on the channel rather than the device.
The Forbes VSS Industry Forecast 2011-2015 predicts 5.7% growth with consumer internet and mobile fueling spend at 18.1%. PWC predicts around half this at 9.6%.
The PWC newspaper growth rates between 1.0 and 2.5% seem optimistic considering the revenue drags experienced throughout the US and major restructure announcements in the Australian industry. The Forbes VSS Industry Forecast 2011-2015 predicts a global decline of 3.8% which seems more realistic.
Static numbers in outdoor and trade media support the theory that digital will continue to extend the media mix rather than cannabalise it-encouraging news for both media companies and agencies.
The challenge now is for the media companies to redesign their organisations as quickly and painlessly as possible so they can deliver advertising products that work. Traditional revenues are still well behind what's needed to transition to digital and the people managing the heavily siloed structures are not designing products that reflect consumer media consumption.
How fast newer players such as Google, Facebook and Twitter can design and sell ad products that will compete for significant amounts of spend (10%+) still remains uncertain.
Monday, January 31, 2011
Brave New World: Social Media Takes Down Egypt
I love this first image showing a lone, stone-throwing protester going up against an armored vehicle.
An anti-government protester throws objects at a riot police vehicle in the port city of Suez, about 134 km (83 miles) east of Cairo, January 27, 2011. Police fired rubber bullets, water cannon and tear gas at hundreds of demonstrators in Suez on a third day of protests calling for an end to President Hosni Mubarak's 30-year-old rule. REUTERS/Mohamed Abd El-Ghany.
I've gone through and grabbed a couple of screens I saw throughout the night as the overthrow continues.
New sources use a Tweetdeck screen and Trendsmap to show citizen journalists reporting live.
The Egyptian government cuts internet and mobile phone access yet Al-Jazeera is determined to keep Tweeting; broadcasting through landline conveyed messages until their satellite is restored.
Someone offers medical assistance via Skype and users share screens so that locals can see international, non State-controlled media via the web.
Egyptians organise around Facebook groups and the world supports their profiles with messages of solidarity.
User mock the Eqyptian regime and work to restore communications and send out information.
Welcome to the brave new world of social media.
Saturday, March 28, 2009
When Stars Twitter, a Ghost May Be Lurking
The rapper 50 Cent is among the legion of stars who have recently embraced Twitter to reach fans who crave near-continuous access to their lives and thoughts. On March 1, he shared this insight with the more than 200,000 people who follow him: “My ambition leads me through a tunnel that never ends.”
Skip to next paragraph 
Eric Gay/Associated Press
Shaquille O’Neal
Those were 50 Cent’s words, but it was not exactly him tweeting. Rather, it was Chris Romero, known as Broadway, the director of the rapper’s Web empire, who typed in those words after reading them in an interview.
“He doesn’t actually use Twitter,” Mr. Romero said of 50 Cent, whose real name is Curtis Jackson III, “but the energy of it is all him.”
In its short history, Twitter — a microblogging tool that uses 140 characters in bursts of text — has become an important marketing tool for celebrities, politicians and businesses, promising a level of intimacy never before approached online, as well as giving the public the ability to speak directly to people and institutions once comfortably on a pedestal.
But someone has to do all that writing, even if each entry is barely a sentence long. In many cases, celebrities and their handlers have turned to outside writers — ghost Twitterers, if you will — who keep fans updated on the latest twists and turns, often in the star’s own voice.
Because Twitter is seen as an intimate link between celebrities and their fans, many performers are not willing to divulge the help they use to put their thoughts into cyberspace.
Britney Spears recently advertised for someone to help, among other things, create content for Twitter and Facebook. Kanye West recently told New York magazine that he has hired two people to update his blog. “It’s just like how a designer would work,” he said.
It is not only celebrities who are forced to look to a team to produce real-time commentary on daily activities; politicians like Ron Paul have assigned staff members to create Twitter posts and Facebook personas. Candidate Barack Obama, as well as President Obama, has a social-networking team to keep his Twitter feed tweeting.
The famous, of course, have turned to ghostwriters for autobiographies and other acts of self-aggrandizement. But the idea of having someone else write continual updates of one’s daily life seems slightly absurd.
The basketball star Shaquille O’Neal, for example, is a prolific Twitterer on his account — The Real Shaq — where he shares personal news, jokes and occasional trash talking about opponents with nearly 430,000 followers.
“If I am going to speak, it will come from me,” he said, adding that the technology allows him to bypass the media to speak directly to the fans.
As for the temptation to rely on a team to supply his words, he said: “It’s 140 characters. It’s so few characters. If you need a ghostwriter for that, I feel sorry for you.”
Athletes seem to be purists. Lance Armstrong, only hours after breaking his right collar bone, tweeted about it, using his left hand. Charlie Villanueva, a forward for the Milwaukee Bucks, tweeted at halftime from the locker room on March 15 about how “I gotta step up.” (His coach, Scott Skiles, was not pleased with his diversion, but the Bucks did win.)
But for candidates like Mr. Paul, Twitter is an organizing tool rather than a glimpse behind the curtain. During the presidential campaign, said Jesse Benton, Mr. Paul’s campaign manager, “we assigned a staffer to each social network site. Each was used to generate the same message as a way to amplify the message and drive people back to our site.”
He said that in rare cases, however, supporters would read more meaning in the online relationship than was intended. “On a bunch of social-networking sites, we would get some sincere written notes that would say ‘thank you for letting me be your friend,’ ” he recalled.
Many online commentators are appalled at the practice of enlisting ghost Twitterers, but Joseph Nejman, a former consultant to Ms. Spears who helped conceive her Web strategy, said there was a more than a whiff of hypocrisy among critics.
“It’s O.K. to tweet for a brand,” he said, remarking how common it is for companies to have Twitter accounts, “but not O.K. for a celebrity. But the truth is, they are a brand. What they are to the public is not always what they are behind the curtain. If the manager knows that better than the star, then they should do it.”
In the last couple of months, the Britney Spears Twitter stream has become a model of transparency. Where the feed once seemed that it was all written personally by Ms. Spears — even the blatantly promotional items about a new album — lately it can read like a group blog, with some posts signed “Britney,” some signed by “Adam Leber, manager” and others by “Lauren.” That would be Lauren Kozak, social-media director of britneyspears.com. (Ms. Spears’s management team declined to be interviewed for this article.)
An unabashed user of ghost Twitterers is Guy Kawasaki, chief executive of alltop.com, an aggregation site. Mr. Kawasaki, with more than 80,000 followers, is full of praise for the two employees who enliven his Twitter feed, often posting updates while he is on stage addressing a conference.
“Basically, for 99.9 percent of people on Twitter, it is about updating friends and colleagues about how the cat rolled over,” he said. “For a tenth of a percent it is a marketing tool.”
Annie Colbert, a 26-year-old freelance writer from Chicago who is one of Mr. Kawasaki’s ghost Twitterers, said she judged her performance based on how often her postings for Mr. Kawasaki are “retweeted,” that is, resent by other users of Twitter.
Recently, she said, she had a coup when the actor Ashton Kutcher repeated her post about a YouTube video showing someone getting high from a “natural hallucinogen.”
“Facebook is like ‘Cheers,’ where everyone knows your name,” she said. “Twitter is the hipster bar, where you booze and schmooze people.”
She said she had been considering trying to get other ghost Twitter clients. “I don’t think I could ghost Twitter for 100 people,” she said. “More like 10 clients. I think I would have to get to know them.”
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