Taking the social metaphor to enterprise: Notes from Oracle social keynote

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• More Saas applications than any other company top to bottom run your enterprise in the cloud (infrastructure, platform, application)
• Strength of Oracle existing customer base (400+) and sales, CRM support
• Opportunities for growth in Asia Pacific as market matures
• Choice of deployment between public and private cloud (cf salesforce can't be moved to private cloud behind firewall, can't purchase licence)
• "Important to give customers choice" Ellison
• Example of high security, high regulated company UBS bank Switzerland
  -initial deployment in public cloud
  -move off public cloud into private behind firewall, economics and regulatory requirement can change over time 
• Complete suites of applications for enterprise with data integration across applications built in Java using industry standard interfaces e.g. overstock.com (rightnow, fusion CRM, oracle sales and marketing cloud)
• "A lot of social enterprise data is systems data-not just posted data" Ellison
• Structured and unstructured data processing e.g. Twitter firehouse data. 
• 2012 Olympics Lexus endorsement demo
  -real time advanced queries in memory, not just batch
  -complex analysis required of true big data sets

View online http://www.youtube.com/user/Oracle/oracleopenworldlive 

 

 

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