Global Entertainment & Media Outlook 2012-2016

PWC are predicting a moderate, 5.3 % growth in the global advertising industry today with the release of their 2015 outlook. 

The global advertising market is expected to grow from $434 billion in 2010 to $588 billion in 2015, increasing on average by 6.2 percent per annum (2011-2015). 

The correction is welcome after the hard trading of 2008-09.  

The PWC segment categories are a little confusing with digital and social grouped into the generic category of 'internet' which doesn't provide a lot of insight; focusing on the channel rather than the device. 

The Forbes VSS Industry Forecast 2011-2015 predicts 5.7% growth with consumer internet and mobile fueling spend at 18.1%. PWC predicts around half this at 9.6%. 

The PWC newspaper growth rates between 1.0 and 2.5% seem optimistic considering the revenue drags experienced throughout the US and major restructure announcements in the Australian industry. The Forbes VSS Industry Forecast 2011-2015 predicts a global decline of 3.8% which seems more realistic. 

Static numbers in outdoor and trade media support the theory that digital will continue to extend the media mix rather than cannabalise it-encouraging news for both media companies and agencies. 

The challenge now is for the media companies to redesign their organisations as quickly and painlessly as possible so they can deliver advertising products that work. Traditional revenues are still well behind what's needed to transition to digital and the people managing the heavily siloed structures are not designing products that reflect consumer media consumption. 

How fast newer players such as Google, Facebook and Twitter can design and sell ad products that will compete for significant amounts of spend (10%+) still remains uncertain. 

 

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Salesforce: Facebook post blueprint

Many brands today are posting on Facebook as a means of connecting with their customers and prospects. However, very few have mastered the basics such as the ideal post length, use of imagery, use of color and linking. When used correctly, these small improvements will add up to increased engagement on your posts and extend the viral reach of your messages.

So, what makes a perfect Facebook post? Let this blueprint be your guide.

Via http://blogs.salesforce.com/strategy/2012/07/the-perfect-facebook-post.html

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How will content shifting impact on advertising revenues?

The paywall debate is an important one but let’s go under the hood and look at the real question large media companies such as Fairfax, Facebook and News Ltd need to be asking themselves.

How will content shifting impact on my advertising revenues?

Paywall and display advertising work fine when the audience gathers around the main dot com site to view the stories.

What happens when the content is moved to aggregators such as Storify?

The partnership announced yesterday at Le Web between Google + and Flipboard demonstrates that Google is trying to get out in front of these changes and develop aggregation functionality inside their products for inevitable content shifting.

If readers aggregate RSS feeds for tablet or mobile device, obviously the complexity of the ad products will be lost.

Digital advertising products that command the most money such as pre-rolls, skyscrapers or page buyouts are lost on third party aggregators . So either the aggregator takes over the advertising and you syndicate content to them, or you create a walled garden (paywall) and stop content sharing.

Arguably, the death of Myspace was its walled garden model. Facebook learned from MySpace’s errors and have taken brave steps to make content on their site shareable. Facebook still haven’t figured out how to adserve mobile or third party aggregators.

Paywalls are part of the solution but don’t truly reflect multi device media consumption.

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Brave New World: Social Media Takes Down Egypt

See and download the full gallery on posterous

I love this first image showing a lone, stone-throwing protester going up against an armored vehicle. 

An anti-government protester throws objects at a riot police vehicle in the port city of Suez, about 134 km (83 miles) east of Cairo, January 27, 2011. Police fired rubber bullets, water cannon and tear gas at hundreds of demonstrators in Suez on a third day of protests calling for an end to President Hosni Mubarak's 30-year-old rule. REUTERS/Mohamed Abd El-Ghany. 

 

I've gone through and grabbed a couple of screens I saw throughout the night as the overthrow continues. 

New sources use a Tweetdeck screen and Trendsmap to show citizen journalists reporting live. 

The Egyptian government cuts internet and mobile phone access yet Al-Jazeera is determined to keep Tweeting; broadcasting through landline conveyed messages until their satellite is restored. 

Someone offers medical assistance via Skype and users share screens so that locals can see international, non State-controlled media via the web. 

Egyptians organise around Facebook groups and the world supports their profiles with messages of solidarity. 

User mock the Eqyptian regime and work to restore communications and send out information. 

Welcome to the brave new world of social media. 

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PODCAST: BP Oil, Quit Facebook Day & Tweeting Journos

 

Mornings » Courtney Lambert - New media consultant Courtney Lambert talks to Mornings host Ed Swift about Facebook privacy mistakes, BP parody Twitter accounts Mike McRoberts and John Campbell

 

 

More at

http://plainsfm.org.nz/podcasts/programme/mornings/

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