Tuesday, April 27, 2010

Pure Chocolatey Copywriting Genius

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
David Ogilvy 
I tend to agree so when breathtaking genius like the Whittaker's "Fair Enough" TVC comes along it makes me very, very happy.
Hello chocolate lovers


Because Whittaker’s is a New Zealand company

We like things to be fair


So when you hand over your hard-earned money for our chocolate

We make sure that you enjoy only the world’s finest ingredients


That’s fair


Being a New Zealand company we like to make our chocolate here and employ locals to do it


That seems fair too


So when we were given the opportunity to source ingredients that are guaranteed Fair Trade and reward the local farmers with a fair price


Well that definitely felt like the fair thing to do


Whittaker’s creamy milk fair trade chocolate from Andrew and Brian Whittaker


Fair enough too
View the TVC "Fair Enough" here   (sorry flash so can't embed)
Saatchi & Saatchi Wellington. If anyone knows who the copywriter is let me know and I'll add their deets.

Posted via email from cjlambert's posterous

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