Social Media Measurement Framework

<img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNzE5NzI4NzQzMzEmcHQ9MTI3MTk3Mjg3Nzg3OCZwPTEwMTkxJmQ9V*ZfZW1iZWRfZG9jdW1lbnQmZz*yJm89YjY4/NjE3ZDM*NzdkNDQyY2IzMTFjNTBjMzExOWFjZmUmb2Y9MA==.gif" /><div style="width:477px" id="__ss_3818875"><strong style="display:block;margin:12px 0 4px">Social Marketing Analytics: A New Framework for Measuring Results in Social Media</strong><div style="padding:5px 0 12px">View more documents from John Lovett.</div></div>

 

 

I'll have a look through. I like this kind of stuff although please forgive my cynicism. There is a real land-grab for social media metrics, methodologies and expert frameworks at the moment to move the discussion out of the 14-year old kids on Bebo space. It's a good thing and I too am a bit of a theory geek. However, the more time I spend in real organisations and working on real issues I see more limitations of a purely objective approach  and the concept that media can be 'measured' comprehensively is still not one I'm entirely sold on. Appreciate this work being out in creative commons. Some light weekend reading for me! 

Links: 

Altimeter Report: Social Marketing Analytics (With Web Analytics Demystified) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

John Lovett

Jeremiah Owyang 

Critique by Dennis Howlett on ZDNet

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